Book Launch Report

Blood and Water CoverLast month, I wrote about my book launch strategy and promised to return to let you know how it went. I feel like I learned a lot and I’m happy to share, but it’s important to remember that it’s impossible to copy someone else’s launch strategy and get the same result. There are simply too many variables: the quality of your book cover, blurb, and Amazon page. Your book’s genre. The day of the week. How books are selling this month.

Etc.

Blood  & Water is my fourth book, so I’ve already done some of the work to establish myself. And I have two other traditionally published books that contribute to my overall sales strategy. For this book, I had a 99 cent pre-order phase followed by a 99 cent launch week. I launched November 21st, hoping to benefit from the Cyber Monday sales. I may have, but the four-day lull in sales right after Thanksgiving broke up the momentum of my rising sales rank. My highest rank was 10,000. I think you need three good sales days in a row to get into the top 100 in a category. With previous books, I’ve seen that getting into that list really drives sales.

Some of the promos I picked performed better than others. The $150 dollars I spent on inclusion in Publisher’s Weekly was a huge portion of my budget and, unless its impact is delayed, was the biggest mistake I made during this launch. I can recommend ENT, Bargain Booksy and Booksends, all of which gave a modest spike in sales and rank.  I saw no results from the Facebook boost, Bookbub ads or Genrecrave’s cover contest. I didn’t notice any sales caused by tweets or Facebook posts. Minus my sales, I spent another $127 on this week.

What’s next? I’m gong to sit back and wait for reviews to start rolling in. I bought a spot in Netgalley and I’m not planning to do more promotion until I have a substantial number of reviews. I’ll also be working on getting and keeping fans engaged on my newsletter. It really came in handy after the Pronoun debacle and I think it’s a must for indie authors. If you’d like to join mine, please click here!

 

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My RE-launch

Blood and Water CoverLast month, I wrote an extensive post about my big plans for the launch of my new book, Blood & Water. Well, a month and a half into the two month pre-order phase, the online distributor I’d chosen announced it would be shutting down in January.

This left me two choices: I could yank my books now, losing the rank and all my sales I’d been building since October 1st or I could go through with the launch continuing to build my rank only to lose it in January.

I chose to cut my losses and go with the first option, but I understand why authors in a similar situation have done the opposite. It’s kind of a lose-lose proposition. I’ve spent the last week redoing most of what I’d spent over a month doing: reformatting the book for multiple platforms and contacting all the promo sites I’d set up with the new link. They’ve been really nice about it.

I’ve been grateful for the super nerdy, long to-do list I was keeping that has become the re-do list. I’m back on track for a November 21st release (tomorrow!), but you can pick it up now during the 99 cent pre-launch sale. Next month, I’ll return with some stats on whether my marketing strategy worked.

My book launch

Blood and Water CoverI’m a hybrid author with a traditionally published book, one I re-released on my own after  it was traditionally published, and a Kindle Scout winner. I’ve seen publishing from a few different angles and I’m planning to take what I’ve learned and apply it to the indie launch of my fourth novel, Blood & Water.

Planning a book launch on your own is a lot of work. The other day, I started writing it all down so it wouldn’t feel so jumbled in my head. When I was done, I looked at the list and said: “Oh, this is what a publisher is for.”

It’s daunting, but also exciting. I have complete control and I get to experiment as I like. I’ve read other how to guides, some with conflicting information, and I’m mapping my own course. Feel free to borrow.

It took about two years to write Blood & Water and I don’t believe a writer can edit themselves. That said, I also don’t believe in spending thousands of dollars on an editor. By the time Blood & Water comes out, it will have had over a dozen beta reads, mostly from other writers with varied editing specialties. I created the cover with help from Debbie at thecovercollection.com. She also did my covers for Finding Charlie and A Long Thaw, which I love.

My last book was in Kindle Unlimited, but this time I’ve decided to “go wide”, which means it’ll be available on Kobo, GooglePlay, Nook, Appleibook, and Amazon. I used pronoun.com to create an ebook and mobi from a Microsoft Word file. It’ll start out at 99 cents. I’m running a two-month pre-order phase.

These days, there are a lot of sites that support indie authors. It’s great, but can make it tricky when deciding which ones to spend time (and money) on. I signed up on booklife.com and applied for a free review and paid promotion via Publisher’s Weekly. I  made a page at booklaunch.com. I used my free bookcave.com account to send review copies and collect subscribers to my newsletter on  mailchimp.com.  I  use twitter and facebook. I have a writer friend who wrote me an amazing blurb to use on the book page and in promos. I plan to run ads with bargainbooksy.com, bookrebel.com, thebookbots and a Facebook boost.

As you can see, there’s a mix of free and paid promotions available for indie authors. I’m planning to spend just under $500 to launch this book. I’ll do Goodreads giveaway and keep my blog updated. On October 28th, I’ll be the author representing Authoberfest over at Bookies. There’s a different author every day this month.

I’ll write another post after the launch to let you know if any of this worked.