My RE-launch

Blood and Water CoverLast month, I wrote an extensive post about my big plans for the launch of my new book, Blood & Water. Well, a month and a half into the two month pre-order phase, the online distributor I’d chosen announced it would be shutting down in January.

This left me two choices: I could yank my books now, losing the rank and all my sales I’d been building since October 1st or I could go through with the launch continuing to build my rank only to lose it in January.

I chose to cut my losses and go with the first option, but I understand why authors in a similar situation have done the opposite. It’s kind of a lose-lose proposition. I’ve spent the last week redoing most of what I’d spent over a month doing: reformatting the book for multiple platforms and contacting all the promo sites I’d set up with the new link. They’ve been really nice about it.

I’ve been grateful for the super nerdy, long to-do list I was keeping that has become the re-do list. I’m back on track for a November 21st release (tomorrow!), but you can pick it up now during the 99 cent pre-launch sale. Next month, I’ll return with some stats on whether my marketing strategy worked.

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My book launch

Blood and Water CoverI’m a hybrid author with a traditionally published book, one I re-released on my own after  it was traditionally published, and a Kindle Scout winner. I’ve seen publishing from a few different angles and I’m planning to take what I’ve learned and apply it to the indie launch of my fourth novel, Blood & Water.

Planning a book launch on your own is a lot of work. The other day, I started writing it all down so it wouldn’t feel so jumbled in my head. When I was done, I looked at the list and said: “Oh, this is what a publisher is for.”

It’s daunting, but also exciting. I have complete control and I get to experiment as I like. I’ve read other how to guides, some with conflicting information, and I’m mapping my own course. Feel free to borrow.

It took about two years to write Blood & Water and I don’t believe a writer can edit themselves. That said, I also don’t believe in spending thousands of dollars on an editor. By the time Blood & Water comes out, it will have had over a dozen beta reads, mostly from other writers with varied editing specialties. I created the cover with help from Debbie at thecovercollection.com. She also did my covers for Finding Charlie and A Long Thaw, which I love.

My last book was in Kindle Unlimited, but this time I’ve decided to “go wide”, which means it’ll be available on Kobo, GooglePlay, Nook, Appleibook, and Amazon. I used pronoun.com to create an ebook and mobi from a Microsoft Word file. It’ll start out at 99 cents. I’m running a two-month pre-order phase.

These days, there are a lot of sites that support indie authors. It’s great, but can make it tricky when deciding which ones to spend time (and money) on. I signed up on booklife.com and applied for a free review and paid promotion via Publisher’s Weekly. I  made a page at booklaunch.com. I used my free bookcave.com account to send review copies and collect subscribers to my newsletter on  mailchimp.com.  I  use twitter and facebook. I have a writer friend who wrote me an amazing blurb to use on the book page and in promos. I plan to run ads with bargainbooksy.com, bookrebel.com, thebookbots and a Facebook boost.

As you can see, there’s a mix of free and paid promotions available for indie authors. I’m planning to spend just under $500 to launch this book. I’ll do Goodreads giveaway and keep my blog updated. On October 28th, I’ll be the author representing Authoberfest over at Bookies. There’s a different author every day this month.

I’ll write another post after the launch to let you know if any of this worked.