Last month, I wrote about my book launch strategy and promised to return to let you know how it went. I feel like I learned a lot and I’m happy to share, but it’s important to remember that it’s impossible to copy someone else’s launch strategy and get the same result. There are simply too many variables: the quality of your book cover, blurb, and Amazon page. Your book’s genre. The day of the week. How books are selling this month.
Blood & Water is my fourth book, so I’ve already done some of the work to establish myself. And I have two other traditionally published books that contribute to my overall sales strategy. For this book, I had a 99 cent pre-order phase followed by a 99 cent launch week. I launched November 21st, hoping to benefit from the Cyber Monday sales. I may have, but the four-day lull in sales right after Thanksgiving broke up the momentum of my rising sales rank. My highest rank was 10,000. I think you need three good sales days in a row to get into the top 100 in a category. With previous books, I’ve seen that getting into that list really drives sales.
Some of the promos I picked performed better than others. The $150 dollars I spent on inclusion in Publisher’s Weekly was a huge portion of my budget and, unless its impact is delayed, was the biggest mistake I made during this launch. I can recommend ENT, Bargain Booksy and Booksends, all of which gave a modest spike in sales and rank. I saw no results from the Facebook boost, Bookbub ads or Genrecrave’s cover contest. I didn’t notice any sales caused by tweets or Facebook posts. Minus my sales, I spent another $127 on this week.
What’s next? I’m gong to sit back and wait for reviews to start rolling in. I bought a spot in Netgalley and I’m not planning to do more promotion until I have a substantial number of reviews. I’ll also be working on getting and keeping fans engaged on my newsletter. It really came in handy after the Pronoun debacle and I think it’s a must for indie authors. If you’d like to join mine, please click here!