Last month, I wrote an extensive post about my big plans for the launch of my new book, Blood & Water. Well, a month and a half into the two month pre-order phase, the online distributor I’d chosen announced it would be shutting down in January.
This left me two choices: I could yank my books now, losing the rank and all my sales I’d been building since October 1st or I could go through with the launch continuing to build my rank only to lose it in January.
I chose to cut my losses and go with the first option, but I understand why authors in a similar situation have done the opposite. It’s kind of a lose-lose proposition. I’ve spent the last week redoing most of what I’d spent over a month doing: reformatting the book for multiple platforms and contacting all the promo sites I’d set up with the new link. They’ve been really nice about it.
I’ve been grateful for the super nerdy, long to-do list I was keeping that has become the re-do list. I’m back on track for a November 21st release (tomorrow!), but you can pick it up now during the 99 cent pre-launch sale. Next month, I’ll return with some stats on whether my marketing strategy worked.