My book launch

Blood and Water CoverI’m a hybrid author with a traditionally published book, one I re-released on my own after  it was traditionally published, and a Kindle Scout winner. I’ve seen publishing from a few different angles and I’m planning to take what I’ve learned and apply it to the indie launch of my fourth novel, Blood & Water.

Planning a book launch on your own is a lot of work. The other day, I started writing it all down so it wouldn’t feel so jumbled in my head. When I was done, I looked at the list and said: “Oh, this is what a publisher is for.”

It’s daunting, but also exciting. I have complete control and I get to experiment as I like. I’ve read other how to guides, some with conflicting information, and I’m mapping my own course. Feel free to borrow.

It took about two years to write Blood & Water and I don’t believe a writer can edit themselves. That said, I also don’t believe in spending thousands of dollars on an editor. By the time Blood & Water comes out, it will have had over a dozen beta reads, mostly from other writers with varied editing specialties. I created the cover with help from Debbie at thecovercollection.com. She also did my covers for Finding Charlie and A Long Thaw, which I love.

My last book was in Kindle Unlimited, but this time I’ve decided to “go wide”, which means it’ll be available on Kobo, GooglePlay, Nook, Appleibook, and Amazon. I used pronoun.com to create an ebook and mobi from a Microsoft Word file. It’ll start out at 99 cents. I’m running a two-month pre-order phase.

These days, there are a lot of sites that support indie authors. It’s great, but can make it tricky when deciding which ones to spend time (and money) on. I signed up on booklife.com and applied for a free review and paid promotion via Publisher’s Weekly. I  made a page at booklaunch.com. I used my free bookcave.com account to send review copies and collect subscribers to my newsletter on  mailchimp.com.  I  use twitter and facebook. I have a writer friend who wrote me an amazing blurb to use on the book page and in promos. I plan to run ads with bargainbooksy.com, bookrebel.com, thebookbots and a Facebook boost.

As you can see, there’s a mix of free and paid promotions available for indie authors. I’m planning to spend just under $500 to launch this book. I’ll do Goodreads giveaway and keep my blog updated. On October 28th, I’ll be the author representing Authoberfest over at Bookies. There’s a different author every day this month.

I’ll write another post after the launch to let you know if any of this worked.

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5 thoughts on “My book launch

  1. Good luck Katie, and thanks for sharing your insights on this process as you navigate through it!

  2. Thanks for the insights here. There are places I’ve not heard of, yet, so I appreciate it.

  3. Looking forward to hearing your results. Congratulations on the book.

  4. Good luck, Katie!

  5. Thanks, Katie, for sharing! Very generous of you and so helpful! GOOD LUCK AND BEST! Christine

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