Interview with author Lincoln Cole

Since publishing with Kindle Scout, I’ve gotten to know some of the other authors in the program and they’ve all been so kind. In my experience, writers tend to be very generous with their knowledge and willing to help new writers rather than being competitive and guarded with what they’ve learned along the way. Lincoln Cole has been one of those writers willing to share his process, so I wanted to talk to him in depth.

When did you begin writing and when did you decide you wanted to be published? Can you talk about how you came to the Kindle Scout program? 

I’ve always loved to write, so making up stories and jotting down ideas was never something I really decided to do. When I settled on the idea of publishing (and gave up sending stories to agents or magazines) I read up on how to do it and put my stories together. Those first ones were terrible and I have since re-edited them and put a lot of work into making them better, but at the time my only shining star was I happened to meet a graphic designer who has become my cover designer. I convinced her to make covers, and it has worked out really well for both of us.
Finding Kindle Scout was sort of random, and I didn’t know what to expect. I was so excited the first time I put a book through the program, and I managed to get about three hundred page views and no contract. Since then, I’ve put two other books into the program and have a new one up now as well! When I started the Kindle Scout program there were a few blog posts about it, but very little other information for authors to use when running a campaign. I wrote a guidebook about the campaigning process to explain everything I’ve learned, and I keep adding information on my blog as I find out new things, both in and outside of the program.

You write in a variety of different genres. Do you consider genre before you start writing? Does your audience change?

I write things I enjoy and tell the stories I want to tell. I’ve never really stopped to consider my ‘audience’ because in my mind I don’t have one. I just enjoy writing and I hope that some people might read them. Writing in different genres, especially when I cross boundaries like horror and literary fiction, is more just to tell the story I want to tell. I am definitely not popular enough for any readers to actually tell me to stick to one genre, and since I only do it for the fun of it I’m not too worried about it. If I had to write to make money and support my family, things would be very different.

Interacting with social media seems to come naturally to you. Has that always been the case or was there a learning curve?
Haha, I’m terrible with social media. I post too much or not enough, and I have a hard time of balancing content and useful information with things that aren’t as useful. The thing is, I work full time, and then write as much as I can, and then social media is just sort of an afterthought for me to tell people what I’m up to. My saving grace is my blog, because I can write blog posts and then just click a button to have them share to social media, so my social accounts are getting constantly updated, but the actual content is centralized and frees me up to schedule things in advance and just do things when I feel like it.
There has definitely been, and still is, a learning curve to all of this. I like to think I’m getting better at it, but I still regularly mess up.
What do you find is the hardest thing about being published? What is your favorite thing?
The hardest thing is getting your book out there and just being patient. Sometimes I’ll do a lot of work and promote like crazy and sell nothing, and then other times I’ll do nothing at all and it will sell like crazy. There isn’t really a rhyme or reason to it, though if you spend long enough without promoting and releasing new content you are guaranteed to stop selling.
My favorite thing is when readers reach out to me to tell me they enjoyed my work. When you spend months and a lot of energy/ambition working on a project, it’s nice to see that at least some people found it enjoyable and relatable.
What are you working on now?
I have my newest Kindle Scout entry up for another couple of weeks and I’ve been doing a lot of blogging and website refreshing. I also spend a lot of time on projects like the Kindle Press anthologies (of which the third is just now releasing!). I’m also working on the sequel to The Everett Exorcism to hopefully build momentum with that series and then I’ll probably try to write the third book as well before moving to something new.
I have some major plans for this world and have at least another ten books planned out around my first Kindle Press book that began with Raven’s Peak. I love the characters and the world and it is always fun to see what happens next!
Apart from that, I want to finish my next book in the Graveyard of Empires series, I have a book about self-publishing (to complement my Kindle Scout Guide) coming out soon, and I have a few more series I want to begin in completely different worlds. I’ve had some ideas rolling around in my brain for a long while and I really want to get them out on paper.

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